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23 Things EVERY Company Should Know About Social Media
Engaging with people and building a community are not the same things. Anyone can reply to a comment. Few can build a fiercely loyal fan base. If you want to understand what ‘community’ really means,...
View ArticleThe 16 Biggest Questions Any Business Can Ever Ask Of Itself
Who are you trying to please? Are you trying to make a living, make a difference, or leave a legacy? How will the world be different when you’ve succeeded? Is it more important to add new customers or...
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Are You a Lumberjack or a Tree Hugger?
Social media often bridges the gap between the commercial arm of the business and customer service or marketing. It’s a good place to be because it gives you the freedom and creativity to add value...
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6 Things I’ve Learnt This Week
1. What Twitter Isn’t… I’ve spent a lot of time of twitter this week as I’ve been at 2 pretty amazing gaming conferences: #extra11 and #gamesforbrands. One thing I was most surprised at was the lack of...
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My Life in 31 Brands…
30 Years on and as much of a brand whore as ever... For nothing more than my own indulgence, I thought I’d celebrate the 30th Anniversary of Pac-Man this weekend with a retrospective of my life in 30...
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Is Blogging Dead?
I agree with Chris Brogan, uber blogger and Google+ evangelist – blogging is not dead, it’s just that all the boring people have left. The only people that are still talking are the really good ones...
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50 Marketing Ideas for Entrepreneurs & Startups – Part Two!
25) Change how you answer the phone: Give your staff freedom to experiment with exciting ways to answer the phone. They’ll enjoy it and your customers should too. Just remember that the phone can be...
View ArticleThe Sartorialist’ Scott Schumann [VIDEO]
The first film to be released as part of Intel’s Visual Life platform featuring ‘The Sartorialist’ Scott Schumann has notched up more than 500,000 views, despite no media spend. The film documents a...
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